About the Book

This is a true story that provides invaluable guidance to those who courageously embark on the journey of starting their own business. Regardless of the competition prevailing in the market, you will discover solutions that will help you build your business from the ground up. Each page reveals the author’s authentic experience, sharing his insights and collaboration with a mentor.

You will learn how to create market growth, avoid mistakes, and craft business strategies that foster growth.

The author of the book “FOCUS” unveils the essential tactics of invisible sales and effective marketing that will propel you toward business success. The book carefully examines the key components of the marketing mix – product/service, price, distribution, and promotion – uncovering the strategies behind successful campaigns. Step by step, you will learn how to build a recognizable brand, explore the market, understand the importance of “silent marketing,” set smart pricing strategies, and avoid the pitfalls of greed in business.

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